Genuine, Honest, Free and Indipendent.
No to superstructures, both in taste and in lifestyle.
Instinctive, lively, inspiring.
New Yorker is our beer.
For anyone who lives the metropolitan lifestyle
but doesn’t get carried away by its hustle and bustle.
Moderate in its alcohol content, high in its quality.

Choose it and identify yourself with it.

Simple lifestyle. Beer? Easy.